Company Insights - All posts

What the T3 survey says about the future of custody

Explore the T3 survey's insights on the future of custody: Altruist's rise, advisor shifts, and how modern custodians are reshaping the industry.

01/26/2024

Altruist’s Series E — One Step Closer to Better, More Accessible Financial Advice

A note from Jason Wenk regarding Altruist's 169M Series E raise and the impact the company is working towards for RIAs and end clients alike.

04/16/2024

How Does Altruist Make Money?

A breakdown of how Altruist makes money with interest, securities lending, fees, and more, all while making financial advice accessible to everyone.

06/18/2024

Simply Better Pricing: A Note About Altruist’s Fee Schedule Update.

An update from Jason Wenk about the simplicity, transparency, and competitive advantage of Altruist's forthcoming fee schedule.

04/11/2024

Why Altruist Is Just Like “The Big 2” Custodians — and Why It’s Completely Different

Altruist has earned the trust of over 4,000 advisors by delivering modern technology, lowering costs, and helping advisors drive better client outcomes.

10/11/2024

Becoming the Destination for High-Growth RIAs

Discover how Altruist is transforming RIA custodial services with innovative technology, seamless integration, and support for high-growth advisors.

04/21/2025

Model Marketplace 2024 Recap

Altruist’s Model Marketplace saw huge growth in 2024. This recap showcases the most popular strategies, managers, and new features that launched last year.

01/22/2025

Robinhood’s Move into RIA Custody: What It Means for Advisors and the Industry

Robinhood's entry into RIA custody with TradePMR acquisition promises innovation but faces significant challenges in technology, brand perception, and advisor trust.

11/21/2024

Derek Notman increased revenue while saving clients up to 50%

Since switching to Altruist, Derek Notman has reduced clients’ fees by 10-50% while increasing his firm’s earnings.

09/29/2022

Why Windle Wealth is moving $150m+ to Altruist before the Schwab conversion

Learn why Windle Wealth is moving $150m of client assets from TD Ameritrade to Altruist before the impending Schwab conversion.

05/22/2023

New in December 2024: Bank Links, TaxIQ Upgrades, IRA Dashboard, New DI models, MMAs

New in December 2024: Bank Links, TaxIQ upgrades, 3 new DI models, IRA Dashboard, MMAs

12/20/2024

Why I Joined Altruist: New CBO Rich Rao on Innovation, Scale, and Customer Value

Rich Rao joins Altruist as CBO to drive innovation and customer value, leveraging his experience from Google and Facebook to revolutionize the RIA market.

03/12/2025

$300M in Three Years? Peak Retirement Planning Gets Marketing Right

Peak Retirement Planning skyrockets to $300M in assets by leveraging a multi-channel marketing strategy, video content, and a niche focus on "Midwestern Millionaires."

02/24/2025

2024 in Review

Altruist's 2024 review highlights innovations in digital onboarding, fixed income trading, cash management, tax tools, direct indexing, integrations, navigation, pricing, and customer support enhancements.

12/19/2024

What is an RIA Custodian? Exploring the Best RIA Custody Options for Advisors

Discover the role of an RIA custodian and explore the best options for safeguarding your clients' assets while building a tech-forward firm.

11/05/2024

New in May 2024: Live phone support, more control over rebalancing, and more.

New in May 2024: Live phone support arrives, along with new settings for greater control over rebalancing.

05/24/2024

A  New Standard for Custodian Cash Management

Altruist Cash embodies our commitment to meeting the needs of advisors and their clients by delivering an industry-leading 5.10% APY on cash balances.

02/22/2024

How Steward Reduced Client Onboarding Time by 91%

Learn how Ami Shah reduced end-to-end onboarding by 11 hours -- and the impact of having significantly more time to give back to the people she serves.

11/20/2023

New in January 2025: Manual Rebalancer, Report Updates, Cash Accounts

New in January 2025: Manual Rebalance, Updated Clients Report, DRIP settings, Multiple Cash Accounts.

01/30/2025

Fixed Income Reimagined: How Altruist is Bringing Innovation to Bond Trading

Discover how Altruist's innovative platform is transforming fixed income trading, offering advisors streamlined tools for efficient, cost-effective bond management and enhanced client outcomes.

09/16/2024

Why I Joined Altruist: New CTO Sumanth Sukumar on His Motivations and Mandate

New CTO Sumanth Sukumar joins Altruist, bringing experience from Coinbase, Uber, and Facebook to drive innovation and enhance financial outcomes through technology.

03/10/2025

How Kiplinger Wealth Advisors transitioned 500 accounts in one month (and is now saving $140,000 a year with Altruist)

RIAs care about growth, efficiency, and profitability. See why this firm sought a new custody solution, and how they're saving time & and money with Altruist.

09/06/2022

New in April 2024: Altruist eSignature, improvements to notifications and account opening, Per Stirpes benes, and more.

New in April 2024: Altruist eSignature, better notifications, ACATs in account opening, Per Stirpes benes, and more.

04/22/2024

Advisor Portal Updates: Improved Navigation and Global Search

Enhance your advisory experience with Altruist's new Global Search and revamped navigation bar for quicker access and improved efficiency. Discover the latest updates today.

09/09/2024

New in July 2024: New free models, new asset managers, and digital Roth conversions.

New in July 2024: New free models, 2 new asset managers, and digital Roth conversions.

07/30/2024

How Altruist Protects Client Information

We take extensive precautions to secure client information with data, infrastructure, and employee-focused safeguards.

07/05/2023

Altruist raises $112m to empower RIAs of any size and scale

To help larger firms save time, reduce costs, and grow faster, we are expanding capabilities across automation, personalization, and integration.

04/10/2023

Altruist Hires Former Blend CFO to Charter Path to Profitability

Altruist, the modern custodian built exclusively for RIAs, announces the appointment of Marc Greenberg as the firm’s Chief Financial Officer.

06/06/2023

Exponential growth and exceptional client service–Firebrand does both.

See how Amy Barnes is able to sustain new client momentum and rapid firm growth with lightning-fast onboarding and highly efficient portfolio management.

11/20/2023

Top 5 Takeaways from the 2025 T3 Software Survey

Discover key insights from the 2025 T3 Software Survey, highlighting the evolving priorities and trends among RIAs for custodial relationships and technology platforms.

03/10/2025

New in October 2024: Trade File Upload, New Model Marketplace managers

New in October 2024: We introduced digital bulk trading capabilities, and welcomed 4 new asset managers onto the Model Marketplace.

10/28/2024

New in August 2024: We upgraded our data integration with Orion, launched a new 13F holdings report, and optimized our Invoice page and Help Center

New in August 2024: We upgraded our data integration with Orion, launched a new 13F holdings report, and optimized our Invoice page

08/28/2024

New in February 2025: Trusts, cash accounts (plural!), and a new DI model.

New in February 2025: Trusts, cash accounts (plural!), and a new DI model.

02/27/2025

The 'Little Things' That Helped This $480M Firm Choose Altruist

Learn how Financial Plans & Strategies, a $480M firm, delivers exceptional client outcomes, builds strong relationships, and leverages Altruist for growth.

08/28/2024

Introducing the Altruist + Smartria Integration for trade monitoring

Discover the powerful new integration between Altruist and Smartria’s all-in-one compliance platform for RIAs.

04/08/2024

The Next Chapter of Altruist

Altruist Clearing, built exclusively for RIAs, empowers us to provide maximum value to independent financial advisors.

02/24/2023

New in November 2024: Gain/Loss Summary, Fee Imports, Main Management

New in October 2024: We introduced digital bulk trading capabilities, and welcomed 4 new asset managers onto the Model Marketplace.

11/21/2024

The Hardest (and Easiest) Decision Brandon Lockwood Faced When Breaking Away

Brandon Lockwood shares his journey of breaking away to form his own RIA, emphasizing simplicity, strong client relationships, and choosing Altruist for efficient business scaling.

09/25/2024

New in February 2024: Retirement Trust accounts, Morningstar Wealth integration, and more.

New in February 2024: Retirement Trust accounts, Morningstar Wealth Integration and more.

02/26/2024

Why Pacific Wealth Advisory Services moved $100M to Altruist (in Three Weeks)

Learn how Pacific Wealth Advisory Services high-touch customer service model is enhanced with scale and cost savings from Altruist.

09/06/2024

Panoramic Financial Switched from Schwab to Altruist—and Saved 20 Hours a Week

Panoramic Financial saved 20 hours weekly switching from Schwab to Altruist, enabling better service and growth for young physicians.

11/12/2024

Introducing the Altruist and ByAllAccounts Integration

Discover the powerful new integration between Altruist and ByAllAccounts® & Morningstar OfficeSM, for financial advisors.

02/26/2024

New in June 2024: TaxIQ, Expanded Invesco models on the Model Marketplace

New in June 2024: TaxIQ, Expanded Invesco models on the Model Marketplace

06/21/2024

New in March 2025: CSV Model Upload, Household Performance Filtering

New in March 2025: 2025 Roadmap, CSV Model Upload, Household Filtering

03/27/2025

A note from Jason Wenk on Altruist’s acquisition of SSG

Altruist acquires Shareholders Service Group to expand the mission of access to excellent independent financial advice.

03/08/2023

The 6 defining features of a modern RIA custodian

A modern custodian offers RIAs seamless client onboarding, exceptional support alongside a dedicated transition team, and a fully integrated tech stack.

01/26/2023

New in September 2023: Kwanti Integration, Roth Solo 401(k) accounts, PIMCO Models

Here's what's new at Altruist in September 2023: Kwanti Integration, Roth Solo 401(k) accounts, PIMCO Models

09/22/2023

New in June 2023: eMoney integration, Link held-away accounts, new LLC Corporation client accounts

Here's what's new at Altruist in June 2023: Advanced analytic upgrade, Benchmark expansion

06/22/2023

New in March 2024: Altruist Cash, digital journaling, beneficiary management improvements, and more.

New in March 2024: Altruist Cash, digital journaling, beneficiary management improvements, and more.

03/25/2024

Faster Client Onboarding, Better Tools — A Chat with A.J. Toce

Advisor A.J. Toce takes us through his journey from repairing iPhones to founding Toce Financial Group, transitioning clients to Altruist, and streamlining services with efficient tools.

06/17/2024

New in January 2024: New house account dashboard, fee billing enhancements, and more.

New in January 2024 from Altruist: New house account dashboard, fee billing enhancements, and more.

01/25/2024

We’re eliminating PAS fees for Altruist brokerage accounts

Advisors who custody with Altruist accounts now get PAS, reporting, fee billing, and a modern client portal at no additional cost.

09/13/2023

New in September 2024: Fixed Income, DI Model Upgrades, and more

New in September 2024: We launched the modern fixed income trading platform, and optimized our Direct Index offerings on the Model Marketplace.

09/30/2024

How Jon Henderson Found Freedom, Growth, and the Right Custodial Partner in Altruist

Jon Henderson's journey to independence highlights the transformative power of the right custodial partner, leading Echo45 Advisors to surpass $200 million in managed assets.

02/10/2025

Considering a switch from TDA to Altruist? Get your questions answered

TDA advisors facing the Schwab transition should consider Altruist. Switching is easy, you get support from real people, and we don't compete for clients.

01/18/2023

New in May 2025: A smarter TLH, Defensive Series, and much more!

New in May 2025: A smarter TLH, Defensive Series, and much more!

05/27/2025

How a Former Musician Built a Financial Firm That Puts Clients First

Discover how a former musician turned financial advisor built a client-first firm, Clarity Advisors, overcoming industry challenges with the support of Altruist.

02/10/2025

Why we're transitioning to a hybrid work model

Altruist is transitioning to a hybrid approach where the majority of employees will work from an Altruist office three days per week.

08/08/2023

New in April 2025: TaxIQ Upgrades, Bank Sweep Program Updates

New in April 2025: TaxIQ Upgrades, Bank Sweep Program Updates

04/30/2025

Our latest product updates: more powerful performance reporting, practice management, and investment tracking

Read about how Altruist is expanding its capabilities through reporting, practice management, and investment tracking.

02/11/2022

Announcing Altruist’s integration with RightCapital

Making financial planning easier and more powerful for advisors and their clients

04/18/2022

Altruist's CCO on Cash Management after SVB’s collapse

Altruist's CCO answers questions about SVB and provides solutions for advisors and clients to optimize cash management.

03/14/2023

Three Generations of Success: Drucker Wealth Is Constantly Evolving

Discover how Drucker Wealth has evolved through three generations, transforming from an insurance practice to a modern RIA with a focus on content marketing and client engagement.

02/24/2025

2024 Predictions from The Advisor Journey

The Advisor Journey hosts break down their predictions for the advisor space in 2024, including some big changes that could be on the way.

01/25/2024

New in November 2023: ACAT tracking, Orion, and new marketplace models

Here's what's new at Altruist in November 2023: RMD report, ACAT tracking, Orion integration, and new models in the Altruist Model Marketplace.

11/20/2023

Streamline retirement income management with Altruist + Income Lab

Retirement income planning is best achieved when combining modern, user-friendly technology with comprehensive financial insights.

11/28/2023

New in August 2023: MoneyGuide sync, multiple account opening, holdings level performance, and more

Here's what's new at Altruist in August 2023: MoneyGuidePro sync, multiple account opening, holdings level performance, and more

08/23/2023

New in October 2023: Redtail integration, expanded joint account types

Here's what's new at Altruist in October 2023: Redtail integration, expanded joint account types, and more

10/20/2023

2023 in Review: A Note From Jason Wenk

Final reflections from Altruist Founder and CEO Jason Wenk on highlights and learnings from 2023 and foreshadowing of the year to come.

12/20/2023

New in December 2023: RMD report, business account types, ACA integration

New in December 2023 from Altruist: RMD report, business account types, ACA integration and more. Learn more about it.

12/15/2023

New in April 2023: Wealthbox sync, Security exclusions, Fund substitutes, Limit orders

New at Altruist in April 2023: Wealthbox sync, Security exclusions, Fund substitutes, Limit orders.

04/18/2023

Becoming a multi-million-dollar RIA

Learn how Eighth Wonder Investments is using Altruist to scale and make quality financial advice accessible.

04/13/2022

Altruism in Financial Advice

The financial advice industry is crowded with people and companies that claim to do the right thing. But, let’s be real, that’s not what most people are feeling. For whatever reason, those who have…

01/15/2019

The "leap of faith" that paid off

How Altruist is helping Nick Bormann build and grow his RIA.

04/01/2022

New in March 2023: Portfolio reporting upgrades, SSG Acquisition, and more

Here's what's new at Altruist in March 2023: Portfolio reporting upgrades, SSG Acquisition, and more

03/27/2023

Direct Indexing, Simplified

Explore how Altruist's Direct Indexing models help you personalize portfolios, maximize tax-savings, and provide high-end strategies for your clients.

05/08/2025

New in February 2023: Altruist Clearing, Co-branding & Holdings reporting

Here's what's new at Altruist in February 2023: Altruist Clearing, Co-branding, & Holdings reporting

02/28/2023

Best content of 2023

A compilation of the best blogs, podcasts, and webinars of 2023... including the incredible Keynote delivered by Bill McNabb at Altruist's inaugural Advisor Summit.

12/21/2023

New in May 2023: Advanced analytics upgrade, Benchmark expansion

Here's what's new at Altruist in May 2023: Advanced analytic upgrade, Benchmark expansion

05/22/2023