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Why Windle Wealth is moving $150m to Altruist

Learn more about DJ Windle's decision to take his business from TDA to Altruist.

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Top 5 Takeaways from the 2025 T3 Software Survey

Top 5 Takeaways from the 2025 T3 Software Survey

Discover key insights from the 2025 T3 Software Survey, highlighting the evolving priorities and trends among RIAs for custodial relationships and technology platforms.
03/10/2025

Featured Articles

Why I Joined Altruist: New CTO Sumanth Sukumar on His Motivations and Mandate

Why I Joined Altruist: New CTO Sumanth Sukumar on His Motivations and Mandate

New CTO Sumanth Sukumar joins Altruist, bringing experience from Coinbase, Uber, and Facebook to drive innovation and enhance financial outcomes through technology.
03/10/2025
Model Marketplace 2024 Recap

Model Marketplace 2024 Recap

Altruist’s Model Marketplace saw huge growth in 2024. This recap showcases the most popular strategies, managers, and new features that launched last year.
01/22/2025
2024 in Review

2024 in Review

Altruist's 2024 review highlights innovations in digital onboarding, fixed income trading, cash management, tax tools, direct indexing, integrations, navigation, pricing, and customer support enhancements.
12/19/2024
Robinhood’s Move into RIA Custody: What It Means for Advisors and the Industry

Robinhood’s Move into RIA Custody: What It Means for Advisors and the Industry

Robinhood's entry into RIA custody with TradePMR acquisition promises innovation but faces significant challenges in technology, brand perception, and advisor trust.
11/21/2024
What is an RIA Custodian? Exploring the Best RIA Custody Options for Advisors

What is an RIA Custodian? Exploring the Best RIA Custody Options for Advisors

Discover the role of an RIA custodian and explore the best options for safeguarding your clients' assets while building a tech-forward firm.
11/05/2024
Why Altruist Is Just Like “The Big 2” Custodians — and Why It’s Completely Different

Why Altruist Is Just Like “The Big 2” Custodians — and Why It’s Completely Different

Altruist has earned the trust of over 4,000 advisors by delivering modern technology, lowering costs, and helping advisors drive better client outcomes.
10/11/2024
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100m roadmap
Three Generations of Success: Drucker Wealth Is Constantly Evolving

Three Generations of Success: Drucker Wealth Is Constantly Evolving

Discover how Drucker Wealth has evolved through three generations, transforming from an insurance practice to a modern RIA with a focus on content marketing and client engagement.
02/24/2025

Case Studies

How a Former Musician Built a Financial Firm That Puts Clients First

How a Former Musician Built a Financial Firm That Puts Clients First

Discover how a former musician turned financial advisor built a client-first firm, Clarity Advisors, overcoming industry challenges with the support of Altruist.
02/10/2025
$300M in Three Years? Peak Retirement Planning Gets Marketing Right

$300M in Three Years? Peak Retirement Planning Gets Marketing Right

Peak Retirement Planning skyrockets to $300M in assets by leveraging a multi-channel marketing strategy, video content, and a niche focus on "Midwestern Millionaires."
02/24/2025
How Jon Henderson Found Freedom, Growth, and the Right Custodial Partner in Altruist

How Jon Henderson Found Freedom, Growth, and the Right Custodial Partner in Altruist

Jon Henderson's journey to independence highlights the transformative power of the right custodial partner, leading Echo45 Advisors to surpass $200 million in managed assets.
02/10/2025
Panoramic Financial Switched from Schwab to Altruist—and Saved 20 Hours a Week

Panoramic Financial Switched from Schwab to Altruist—and Saved 20 Hours a Week

Panoramic Financial saved 20 hours weekly switching from Schwab to Altruist, enabling better service and growth for young physicians.
11/12/2024
The Hardest (and Easiest) Decision Brandon Lockwood Faced When Breaking Away

The Hardest (and Easiest) Decision Brandon Lockwood Faced When Breaking Away

Brandon Lockwood shares his journey of breaking away to form his own RIA, emphasizing simplicity, strong client relationships, and choosing Altruist for efficient business scaling.
09/25/2024
Why Pacific Wealth Advisory Services moved $100M to Altruist (in Three Weeks)

Why Pacific Wealth Advisory Services moved $100M to Altruist (in Three Weeks)

Learn how Pacific Wealth Advisory Services high-touch customer service model is enhanced with scale and cost savings from Altruist.
09/06/2024