In 2024, we enhanced the Model Marketplace with innovative strategies and new, powerful tools.
Here's a recap of all the key trends, top picks, and new features.
Altruist’s Model Marketplace brings you pre-built model portfolios designed by world-class investment managers. These portfolios integrate seamlessly with Altruist’s advanced portfolio management tools, including UMA portfolios, tax loss harvesting, capital gains controls, detailed portfolio reporting, and much more.
Key Trends from 2024
This past year, we saw a significant rise in advisors incorporating individual stock strategies into their portfolios. Active SMAs, such as those from Zacks, Morningstar, and Advisor123, along with Direct Index strategies like the Altruist Large-Cap Direct Index, gained rapid traction throughout 2024.
Growth-focused strategies also took center stage, with offerings like Potomac and Zacks Growth Focus seeing increased adoption. Advisors used these as stand-alone investments or as components of UMA portfolios to better meet their clients’ evolving needs. In fact, over 20% of all Model Marketplace strategies are now part of a UMA portfolio on Altruist.
The Impact of TaxIQ
The launch of TaxIQ revolutionized tax management for advisors, enabling automated tax features that integrate effortlessly with Model Marketplace portfolios. Adoption was rapid: by the end of 2024, 46% of strategies in taxable accounts on Altruist now use TaxIQ tools.
With TaxIQ, advisors can take advantage of free tax loss harvesting* for most model portfolios and streamline transitions using capital gains budget controls and security substitution features. Tax management has never been more intuitive—or impactful.
Exciting Feature Launches
We introduced powerful new tools in 2024 to make managing portfolios easier and more efficient:
- Capital Gains Budgeting: Easily set a ceiling on the net gains that can be realized via rebalancing in a calendar year.
- Daily TLH Scan: Automatically scan for TLH opportunities each day and seamlessly trigger rebalancing when eligible losses are identified.
- Gain/Loss Summary Metrics: Identify tax-saving opportunities and track the progress of tax-loss harvesting with ease.
New Asset Managers
Throughout 2024, we brought in exciting asset managers to expand the Model Marketplace’s offerings and provide more value to your clients’ portfolios, including:
- Evestia
- First Trust
- Innovator Capital Management
- KKM Financial
- Main Management
- Markin Asset Management
- Polen Capital
- Russell Investments
Model Marketplace by the Numbers
In 2024, total AUM on the Model Marketplace platform grew by 180%. The number of asset managers grew by 40% to 28, and our volume of models grew by 19% to over 500!
Most Popular Strategies
Core asset allocation and individual stock strategies were the most widely used model portfolios on the platform. These models accrued the highest AUM by end of 2024:
Most Popular Free Models
Altruist expanded its popular suite of free models in 2024, with the following leading in AUM by year end:
Fastest Growing
Individual stock and growth-focused strategies saw the most rapid adoption from advisors in 2024. Advisors have adopted direct indexing and active single stock SMA strategies both as standalone portfolios and as part of broader UMA portfolios. These models saw the fastest AUM growth:
What Advisors are Saying
“Not spending time on trading, freeing up my time to be with clients!”
– Tyler, Stockbridge Wealth Partners
“Ease of use, ease of management.”
– Ben, FCG Wealth
“I can customize clients' portfolios to match their risk and values.”
– Gerald, Lifestyle Financial Services
Altruist and our affiliates did not pay for these testimonials, but we do earn revenue from financial advisors who use our platform. These customer reviews may not represent the experience of others and aren't a guarantee of results.
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