Offer clients 5.10% APY with Altruist Cash
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Why Windle Wealth is moving $150m to Altruist

Learn more about DJ Windle's decision to take his business from TDA to Altruist.

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A  New Standard for Custodian Cash Management

A  New Standard for Custodian Cash Management

When it comes to clients’ cash balances, advisors have had been forced to make a conscious trade off. Reduce visibility into their clients financial picture by pushing them to third party solutions for attractive yield–an administrative headache for the client… or maintain oversight of client cash in a custodian held sweep account with meager yield. You shouldn’t have to choose. 

Altruist Cash represents our commitment to meeting the needs of advisors and their clients with industry-leading 5.10% APY on cash balances—11 times the national average* and significantly higher than Schwab, Fidelity, and Pershing. The new product is available to clients of any RIA, regardless of their current custodian.

Altruist Cash was inspired by feedback from nearly 100 advisors.

The feedback was shared directly with our product teams through the Advisor Idea Portal. Some comments that stood out were:

“My clients hate that they have separate log-ins and would love to have everything in one place.”

“This would be so huge and avoid the hassle of having another login at Betterment or Max or Flourish.”

“It would be great not to have to send clients to third-party apps like [...] and have it all done in one place”

Altruist Cash gives clients attractive yield without having to manage another login.

For Advisors, it means more holistic coverage of their clients’ financial picture right within Altruist. Additional key features of Altruist Cash include:

  • FDIC insurance up to $1 million for individual accounts and $2 million for joint accounts, through our extensive partner bank network.
  • Immediate access to funds, providing clients with the flexibility of same day liquidity.
  • Inclusive access with no minimum balance requirements.
  • Advisors can journal/transfer cash to and from Altruist Cash directly to their clients’ Altruist investment accounts.

Altruist Cash is a notable addition to a broader array of tools designed to help advisors drive greater impact and better client outcomes. That includes fractional share trading, fully paid securities lending, and an upcoming suite of automated tax savings tools. 

For more information about Altruist Cash

I encourage you to visit where you can register for our 4/3 Office Hours. I’ll be doing a detailed exploration of the product on that call. 

For the folks who prefer podcasts, you can also learn more by listening to our latest episode of The Advisor Journey where Dasarte Yarnway and I break down the cash management dilemma (and how Altruist Cash solves it) in detail. Listen here.

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*Based on National Deposit Rate of 0.47 as of January 16, 2024.


The Annual Percentage Yield (“APY”) for the Altruist Cash accounts (“Altruist Cash”) is as of a specific date, and may change at any time. The amount of interest you will receive on your deposits will vary based on a number of factors, including the aggregate amount of deposits by all participants in the interest bearing accounts, the interest rates paid by the participating banks, and the fees paid to administer the sweep program. Interest is accrued daily from the day cash is received by the program banks up to, but not including, the date of withdrawal. Interest is paid on the last business day of the month directly into the Altruist Cash account.  

Altruist Cash is offered through a separate account at Altruist Financial LLC (“Altruist Financial”) that is opened solely for participation in Altruist Cash. Neither Altruist Financial nor any of its affiliates are banks. Altruist Financial deposits cash in the Altruist Cash account  with one or more banks (“Program Banks” see the Altruist Financial LLC Participating Bank List on for list) that accept and maintain such deposits. Through Altruist Cash, clients’ cash is deposited into Program Banks where the cash earns a variable interest rate and is eligible for FDIC insurance. Cash is not eligible for FDIC insurance until the cash is deposited at the Program Banks. Cash in the Altruist Cash account that is awaiting to be deposited in, and cash in transit to or from, Program Banks, may not be eligible for coverage under SIPC. SIPC coverage does not apply to cash deposited with Program Banks. FDIC insurance is limited to $250,000 per depositor, per FDIC-insured bank, per ownership category and is subject to conditions. Altruist Financial uses more than one Program Bank to allow for FDIC coverage of up to $1 million for an individual account and/or up to $2 million for joint accounts. If a client reaches the maximum coverage amount(s), any additional cash will be deposited into a predetermined excess bank account, subject to available capacity at the excess bank. More information can be found in the Altruist Cash Program Disclosure Statement and the Altruist Financial LLC Participating Bank List, both available on FDIC coverage can be impacted by several things, including but not limited to deposit capacity at a Program Bank and/or if a client holds cash at a Program Bank, including through this or additional sweep programs. If a client elects to exclude one or more Program Banks from receiving deposits the amount of FDIC insurance available through Altruist Cash may be lower. Clients are responsible for monitoring their total assets at each of the Program Banks, whether through Altruist Financial accounts or accounts with other financial intermediaries, to determine the extent of available FDIC insurance coverage in accordance with FDIC rules. For more information on FDIC insurance coverage, please visit  

Deposits to Altruist Cash made prior to 1:00PM ET on weekdays, excluding certain holidays, will be deposited to Program Banks same day. Any deposits made after the cutoff time on weekdays, or on weekends or holidays, will deposit to Program Banks on the following business day. It may take funds deposited via ACH or Check three (3) or more business days for the funds to become available for deposit. Customers can initiate withdrawals at any time from the Altruist Cash account via ACH, wire, check, or internal transfer. Withdrawals will be processed same day if submitted prior to cutoff times (Wires: 2:30PM ET, Check: 12:30PM ET, ACH: 2:30PM ET) on weekdays, excluding certain holidays. Withdrawals submitted after cutoff times or on weekends or holidays will process the following business day. Internal transfers from the Altruist Cash account to an Altruist brokerage account will be processed on the next business day, however funds will be available for trading on the same day. Contact Altruist Support for additional information regarding deposits and withdrawals.  

Securities trading is not possible in the Altruist Cash account. Clients can transfer cash from the Altruist Cash account to another Altruist brokerage account to participate in securities trading. If a client wishes to no longer participate in the Altruist Cash program, the client should withdraw all cash from Altruist Cash via ACH, Wire, Check, or Internal Transfer. 

Potential and existing clients should carefully review the Altruist Financial LLC Customer Agreement, as well as the Altruist Cash Program Disclosure Statement, Altruist Financial LLC Participating Bank List, Altruist Financial LLC Fee Schedule and other information provided on to determine whether Altruist Cash is an appropriate product for their specific financial needs. Retail clients must work with a Registered Investment Advisor to open an Altruist Cash account. There are fees associated with Altruist Cash. Review the Altruist Financial LLC Fee Schedule for more details, the most recent version of which can be found on 

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