In 2024, our main ambitions as a company were to launch highly requested features, strengthen relationships with our advisors, and help you achieve better outcomes for your clients. Here’s a quick look at some of the milestones that shaped the past 12 months...
Digital Onboarding
This year, we streamlined client onboarding to make it faster, simpler, and more intuitive. The integration of Move Money Authorizations (MMAs) into the Altruist Customer Agreement eliminated the need for drafting and requesting MMAs at the transfer level. Consolidating ACATs and Bank linking during account opening also became more seamless with manual options, reducing the back-and-forth for advisors and their clients.
“By putting advisors at the center of every improvement, we’ve transformed our account-opening experience. Advisors can take care of bank links, ACATs, and move-money authorizations upfront, so when the client signs, the account is ready to fund. By consolidating workflows and reducing project management overhead, we’re giving advisors more time to focus on what truly matters: serving their clients.”
—Ian Malave, Group Product Manager, Core
Digital Fixed Income
In partnership with Moment, we launched a fully integrated fixed income trading platform, bringing the $55 trillion U.S. bond market into the digital age. Advisors now enjoy access to aggregated liquidity, real-time analytics, and streamlined execution, all at competitive pricing. This innovation empowers advisors to provide predictable cash flows, tailored portfolios, and enhanced tax optimization for their clients.
“Our digital Fixed Income offer provides an easy to use solution that allows advisors to seamlessly search through the universe of bonds, learn more about them, and click to trade without ever having to leave the portal. We took a complicated market and made it straight forward so advisors can take advantage of the ever changing interest rate environment.”
Connor Noonan, Principal Product Manager Trading
Altruist Cash
Altruist Cash introduced an industry-leading APY, solving the dilemma of low-yield custodial sweep accounts versus third-party options. This product ensures advisors have full visibility into client cash balances without sacrificing yield. With FDIC insurance up to $2 million in joint accounts and same-day transfers, Altruist Cash set a new standard for cash management in 2024.
“We’re thrilled to see so many advisors using Altruist Cash to deliver a great yield on cash to their clients. Advisors have used the high APY as a differentiated benefit to their clients, helping deliver better outcomes to clients and driving growth within their practices.”
—Adam Grealish, Head of Investment Products
TaxIQ
The initial launch of TaxIQ offered RIAs automated tools like tax-loss harvesting and tax-sensitive rebalancing. Less than six months later, the product was bolstered with a daily tax-loss harvesting scan, enhanced reporting tools, and capital gains budgeting empowering advisors to deliver even better after-tax outcomes for clients.
“TaxIQ is a great example of what we continuously strive to deliver via new products: accessible, better client outcomes made possible by simple, efficient tools.”
—Kim Karter, Principal Product Manager, Rebalancing
Direct Indexing
This year, Altruist expanded its direct indexing offerings with new U.S. All-Cap, Mid-Cap, and Small-Cap models. These options allow advisors to provide clients with low-cost index exposure while enabling tax optimization through TaxIQ, included for free*. With investment minimums as low as $2,000, direct indexing on Altruist’s platform offers unmatched personalization and flexibility.
“I’m thrilled to help expand our Direct Index offerings on the Model Marketplace. With Direct Indexing now available across multiple market caps, advisors can unlock enhanced diversification, improved tax efficiency, and greater customization. This empowers advisors and their clients to seize growth opportunities while maintaining precise control over costs and exposures.”
—Jake Walther, Portfolio Operations Specialist
Integrations
We added 10 new integrations this year including Tamarac and Morningstar Office. These enhancements allow advisors to seamlessly connect Altruist to their preferred tech stacks, improving workflows and providing a holistic view of client data.
“The rapid development of new integrations affirms our commitment of being an open and collaborative partner in our industry.”
—Ted Zhang, Director of Product Management
Global Navigation & Search
Advisors now enjoy faster access to tools and information with our revamped navigation bar and global search functionality. The side navigation bar streamlines workflows, while global search offers quick insights into accounts, households, and recent activity—all aimed at reducing clicks and saving advisors time.
“Our new nav and global search features are a direct result of advisor feedback. It's always a pleasure building alongside the many advisors on our platform and we’re excited to continue doing so in 2025.”
—West Vegh, Principal Product Manager
SSG Conversion
2024 marked the successful conversion of Shareholder Services Group (SSG) advisors to Altruist. The conversion involved hundreds of thousands of positions, tens of thousands of accounts, countless email communications, the development of over 50 new features, 30 webinars, and an in-person+virtual event with over 600 attendees.
“2024 showcased the unparalleled focus, determination, and sheer grit of our team! Executing a clearing conversion of this scale—while delivering over 50 new features in tandem is nothing short of extraordinary, setting a new standard for what’s possible in our industry.”
—Jennifer Stokes Head of Clearing Operations
Simply Better Pricing
We redesigned our fee schedule to reflect Altruist’s values: simplicity, transparency, and accessibility. We eliminated over 50 line items, offered industry-leading pricing, and expanded no-transaction-fee options to over 8,900 mutual funds and 75 money market funds. Our pricing model ensures that RIAs can act in their clients’ best interests without worrying about hidden fees.
“We removed complexity, lowered costs, and expanded access to deliver more value. Altruist is putting RIAs front and center so advisors can do what they do best: serve their clients.”
—Lev Williams, Product & Strategy
Phone Support
We introduced phone support as a new way to connect with our team, joining our existing chat and email options. Advisors can now choose the support channel that works best for them, whether it’s resolving issues quickly over the phone, getting detailed guidance via email, or chatting in real time.
“Launching phone support is another step in our mission to make Altruist feel as human and responsive as the people behind it. This highly requested feature gives advisors more ways to connect with our dedicated team, while we continue working to eliminate the reasons they need to reach out in the first place—always raising the bar for service and support."
—Michelle Shotts, VP, Customer Success
Behind the investments of our efforts are the voices of our amazing customers.
Thank you for another great year—and here’s to an even brighter 2025.
